紫甘薯豆?jié){飲料是極具潛力的新型飲品，配方可行且風(fēng)味獨(dú)特、營養(yǎng)豐富。研究確定其最佳配方為：紫甘薯漿與豆?jié){復(fù)合比例 80 (g)∶20 (g) ，加糖量 7%，檸檬酸 0.15%，CMC - Na 0.2%。此配方下的飲料色澤自然、風(fēng)味宜人且具營養(yǎng)保健功能。?

制作時(shí)，原料處理是關(guān)鍵首步，大豆充分浸泡去皮磨漿，去除腥味保留醇厚口感；紫甘薯清洗去皮切塊。二者磨漿后過濾雜質(zhì)。調(diào)配環(huán)節(jié)依消費(fèi)者喜好加甜味劑、穩(wěn)定劑、酸味劑等調(diào)整甜度、稠度與口感，還可添加果?；蚶w維豐富口感。最后均質(zhì)化處理讓成分均勻分布，提升口感細(xì)膩度，經(jīng)此制作的飲料將給消費(fèi)者帶來獨(dú)特飲用體驗(yàn)。?



原料特性在配方中的巧妙融合?

Clever integration of raw material characteristics in the formula?

?紫甘薯富含花青素，能為飲料提供天然色素，其天然甜味可減少甜味劑使用，細(xì)膩軟糯的口感能增添飲料醇厚口感與獨(dú)特風(fēng)味。豆?jié){是優(yōu)質(zhì)植物蛋白來源，營養(yǎng)豐富，口感醇厚，但有豆腥味，經(jīng)精細(xì)工藝處理可去除。在配方設(shè)計(jì)中，利用紫甘薯和豆?jié){優(yōu)勢(shì)互補(bǔ)，調(diào)整二者比例，如紫甘薯漿與豆?jié){復(fù)合比例為 80 (g)∶20 (g) 時(shí)，能實(shí)現(xiàn)口感和營養(yǎng)完美融合，帶來全新味覺體驗(yàn)。?

飲料行業(yè)全景：現(xiàn)狀與格局?

Overview of the Beverage Industry: Current Situation and Pattern?

?飲料行業(yè)是食品工業(yè)關(guān)鍵部分，與日常生活緊密相關(guān)。依據(jù) GB/T10789 - 2015《飲料通則》，飲料指定量包裝、直接飲用或沖調(diào)飲用，乙醇含量不超 0.5% 的制品，包含 11 大類。?

The beverage industry is a key part of the food industry, closely related to daily life. According to GB/T10789-2015 "General Principles for Beverages", beverages that are packaged in specified quantities, consumed directly or blended, and have an ethanol content not exceeding 0.5% are classified into 11 categories. ?我國飲料行業(yè)于 20 世紀(jì) 80 年代末起步，雖晚于發(fā)達(dá)國家但發(fā)展迅猛。改革開放后，飲料種類因社會(huì)群體喜好轉(zhuǎn)變和消費(fèi)群體擴(kuò)大而日益豐富，飲料類商品零售額波動(dòng)增長。2022 年飲料需求量達(dá) 17750.91 萬噸，零售額 3021.6 億元，同比增長 5.3%；2023 年 1 - 9 月零售額 2227 億元，累計(jì)增長 2%。如今，飲料消費(fèi)是快消品行業(yè)主力軍，我國成為全球最大軟飲料消費(fèi)市場(chǎng)之一，2022 年市場(chǎng)規(guī)模達(dá) 12478 億元，長期增長趨勢(shì)明顯。?

產(chǎn)量上，我國規(guī)模以上飲料制造企業(yè)產(chǎn)量波動(dòng)變化。2022 年產(chǎn)量 18140.8 萬噸，同比下降 1.05%；2023 年 1 - 11 月產(chǎn)量 16177.7 萬噸，同比增長 4.0% 。產(chǎn)量地區(qū)分布不均衡，集中在華南、華東。2023 年 1 - 11 月，華南占比 27.08% 最高，華東占比 24.17% 次之。從省市看，廣東是產(chǎn)量大省，2023 年 1 - 11 月產(chǎn)量 3660.55 萬噸，占全國 22.63%，四川次之，占比 7.39%。?

市場(chǎng)競(jìng)爭(zhēng)格局方面，我國飲料行業(yè)企業(yè)多、競(jìng)爭(zhēng)激烈、態(tài)勢(shì)多元。有農(nóng)夫山泉、娃哈哈等國內(nèi)知名企業(yè)，也有可口可樂等國際巨頭，還有元?dú)馍值刃屡d品牌憑借創(chuàng)新產(chǎn)品和營銷策略崛起，給傳統(tǒng)企業(yè)帶來挑戰(zhàn)。?

In terms of market competition pattern, China's beverage industry has many enterprises, fierce competition, and diverse trends. There are well-known domestic enterprises such as Nongfu Spring and Wahaha, as well as international giants such as Coca Cola, and emerging brands such as Yuanqi Forest that have risen with innovative products and marketing strategies, posing challenges to traditional enterprises. ?細(xì)分賽道剖析：機(jī)遇與挑戰(zhàn)并存?

Segmented Track Analysis: Opportunities and Challenges Coexist?

?在飲料行業(yè)，各細(xì)分賽道機(jī)遇與挑戰(zhàn)并存。?

In the beverage industry, opportunities and challenges coexist in various sub sectors. ?包裝飲用水是規(guī)模最大的細(xì)分市場(chǎng)，2023 年規(guī)模達(dá) 2757 億元，占比 40.9%。因生活和健康意識(shí)提升，企業(yè)推多樣產(chǎn)品。旅游回暖帶來新契機(jī)，但競(jìng)爭(zhēng)激烈，中小企業(yè)生存和企業(yè)成本承壓。?

Packaged drinking water is the largest segmented market, with a scale of 275.7 billion yuan in 2023, accounting for 40.9%. Due to the increase in awareness of life and health, the company promotes a variety of products. The recovery of tourism brings new opportunities, but competition is fierce, putting pressure on the survival and cost of small and medium-sized enterprises. ?碳酸飲料消費(fèi)群體龐大，格局穩(wěn)定，可口可樂和百事可樂占主要份額。因健康意識(shí)提升，其增長受限，品牌推健康概念新產(chǎn)品，創(chuàng)新口味等吸引年輕消費(fèi)者。不過競(jìng)爭(zhēng)激烈，新進(jìn)入者門檻高，原材料價(jià)格波動(dòng)影響成本控制。?

The consumer group of carbonated beverages is huge and the pattern is stable, with Coca Cola and Pepsi Cola accounting for the main share. Due to the increase in health awareness, its growth is limited, and the brand is promoting new products with health concepts and innovative flavors to attract young consumers. However, fierce competition, high entry barriers for new entrants, and fluctuations in raw material prices affect cost control. ?茶飲料受喜愛，市場(chǎng)規(guī)模擴(kuò)大，2023 年新式茶飲 3333.8 億元，養(yǎng)生茶飲 411.6 億元，無糖飲料 401.6 億元 。健康趨勢(shì)下需求增加，銷售和推廣渠道多元。但競(jìng)爭(zhēng)激烈，產(chǎn)品同質(zhì)化嚴(yán)重，需創(chuàng)新。?

果汁飲料市場(chǎng)規(guī)模增長，2023 年達(dá) 1247 億元。消費(fèi)者更關(guān)注健康，低糖等產(chǎn)品受歡迎，NFC、HPP 果汁成增長動(dòng)力。但行業(yè)面臨原材料供應(yīng)不穩(wěn)、成本上升問題，大品牌占主導(dǎo)，中小企業(yè)發(fā)展困難。?

The market size of fruit juice beverages is growing, reaching 124.7 billion yuan in 2023. Consumers are more concerned about health, and low sugar products are popular, with NFC and HPP juice becoming growth drivers. However, the industry is facing problems of unstable raw material supply and rising costs, with large brands dominating and small and medium-sized enterprises facing difficulties in development. ?紫甘薯豆?jié){飲料的市場(chǎng)潛力與展望?

Market potential and prospect of purple sweet potato soybean milk beverage?

?紫甘薯豆?jié){飲料融合紫甘薯和豆?jié){優(yōu)勢(shì)，在健康與多元化消費(fèi)的市場(chǎng)環(huán)境下潛力巨大。?

Purple sweet potato soybean milk beverage combines the advantages of purple sweet potato and soybean milk, and has great potential in the market environment of health and diversified consumption. ?健康層面，隨著人們健康意識(shí)提升，對(duì)飲品營養(yǎng)保健功能更關(guān)注。紫甘薯豆?jié){飲料富含蛋白質(zhì)、膳食纖維、花青素等，能滿足健康需求，適合養(yǎng)生中老年人與注重身材管理的年輕人。?

On the health level, as people's awareness of health increases, they pay more attention to the nutritional and health benefits of beverages. Purple sweet potato soybean milk beverage is rich in protein, dietary fiber, anthocyanins, etc., which can meet the health needs of middle-aged and elderly people and young people who pay attention to body shape management. ?口味上，紫甘薯甜味和細(xì)膩口感與豆?jié){醇厚風(fēng)味融合，獨(dú)特口味能吸引豆?jié){愛好者和新消費(fèi)者，滿足其對(duì)新奇口味的探索欲。?

In terms of taste, the sweet and delicate taste of purple sweet potato is integrated with the mellow flavor of soybean milk. The unique taste can attract soybean milk lovers and new consumers, and satisfy their desire to explore new tastes. ?產(chǎn)品獨(dú)特性顯著，紫甘薯和豆?jié){結(jié)合的產(chǎn)品少，有差異化優(yōu)勢(shì)，企業(yè)可借此精準(zhǔn)定位、營銷，塑造品牌形象。?

The product is unique. The combination of purple sweet potato and soybean milk is rare, and has a differentiation advantage. Enterprises can use this to accurately position, market, and shape their brand image. ?