茯苓與山藥均為藥食同源的經(jīng)典食材，茯苓具備健脾利濕、寧心安神的功效，山藥則能補(bǔ)脾養(yǎng)胃、生津益肺、補(bǔ)腎澀精，二者搭配研發(fā)的固體保健飲料，核心優(yōu)勢(shì)在于“溫和調(diào)理、藥食同源”，契合現(xiàn)代人群對(duì)天然健康飲品的需求。基于二者的功效特性，該配方可精準(zhǔn)聚焦以下幾類細(xì)分人群領(lǐng)域，實(shí)現(xiàn)產(chǎn)品價(jià)值與人群需求的深度匹配。

一、職場辦公人群：健脾抗疲勞，緩解“久坐亞健康”



1、 Workplace office workers: invigorate the spleen, resist fatigue, and alleviate sub-health caused by prolonged sitting職場辦公人群是該飲料的核心適配群體之一，其典型特征為久坐不動(dòng)、飲食不規(guī)律、精神壓力大，易出現(xiàn)脾胃虛弱、濕氣堆積、疲勞乏力等問題。

The workplace office population is one of the core suitable groups for this beverage, with typical characteristics such as prolonged sitting, irregular diet, high mental stress, and susceptibility to spleen and stomach weakness, dampness accumulation, fatigue and weakness.從功效適配性來看，茯苓的健脾利濕作用能針對(duì)性改善久坐導(dǎo)致的“脾虛濕困”，緩解身體沉重、困倦嗜睡等癥狀；山藥的補(bǔ)脾養(yǎng)胃功效則可調(diào)和因外賣飲食、三餐不規(guī)律引發(fā)的脾胃功能紊亂，增強(qiáng)消化吸收能力。同時(shí)，茯苓中的多糖成分有助于調(diào)節(jié)神經(jīng)系統(tǒng)，輔助緩解辦公族的精神緊張與焦慮情緒，提升工作狀態(tài)。

從使用場景來看，固體飲料沖泡便捷，可直接在辦公室用溫水沖飲，替代高糖咖啡、奶茶等飲品，既滿足口感需求，又能實(shí)現(xiàn)“邊辦公邊調(diào)理”的健康需求，契合職場人群快節(jié)奏的生活方式。

From the perspective of usage scenarios, solid beverages are easy to brew and can be directly brewed with warm water in the office, replacing high sugar coffee, milk tea and other beverages. They not only meet the taste requirements, but also meet the health needs of "working while regulating", which is in line with the fast-paced lifestyle of the workplace population.二、中老年人群：養(yǎng)脾護(hù)腎，助力“溫和養(yǎng)生”

2、 Middle aged and elderly population: Nourishing the spleen and kidneys, helping with "mild health preservation"中老年人群隨著年齡增長，脾胃功能逐漸減弱，腎臟精氣易虧虛，常面臨消化不良、腰膝酸軟、免疫力下降等健康困擾，且對(duì)保健品的“安全性”“溫和性”要求極高。

As middle-aged and elderly people age, their spleen and stomach functions gradually weaken, and their kidney essence and qi are prone to deficiency. They often face health problems such as indigestion, soreness and weakness in the waist and knees, and weakened immunity, and have extremely high requirements for the "safety" and "mildness" of health products.茯苓與山藥均為中醫(yī)養(yǎng)生中的“平和之品”，無明顯刺激性，適合中老年人群長期食用。山藥的補(bǔ)腎澀精功效可輔助改善中老年因腎氣不足導(dǎo)致的尿頻、腰膝酸軟等問題；茯苓的利水滲濕作用能減輕體內(nèi)多余水分堆積，對(duì)中老年常見的下肢水腫有一定緩解效果。二者搭配還能增強(qiáng)脾胃運(yùn)化能力，提升營養(yǎng)吸收效率，間接改善因消化不佳導(dǎo)致的營養(yǎng)不良、免疫力低下等問題。

此外，固體飲料劑型對(duì)牙口不佳、吞咽功能減弱的中老年人群友好，口感可調(diào)整為溫和甘甜，更易被接受，同時(shí)避免了傳統(tǒng)中藥煎煮的繁瑣，降低了養(yǎng)生門檻。

In addition, solid beverage formulations are friendly to middle-aged and elderly people with poor dental function and weakened swallowing function. The taste can be adjusted to be mild and sweet, which is more easily accepted, while avoiding the tedious process of traditional Chinese medicine decoction and lowering the threshold for health preservation.三、產(chǎn)后恢復(fù)期女性：補(bǔ)脾益氣，促進(jìn)“產(chǎn)后調(diào)理”

3、 Women in postpartum recovery period: invigorate spleen and qi, promote "postpartum recuperation"女性產(chǎn)后身體虛弱，氣血不足，脾胃功能尚未完全恢復(fù)，易出現(xiàn)食欲不振、惡露不盡、疲勞乏力等“產(chǎn)后虛損”癥狀，且需兼顧母乳喂養(yǎng)的安全性，對(duì)飲食調(diào)理的要求極為嚴(yán)格。

Postpartum weakness, insufficient qi and blood, and incomplete recovery of spleen and stomach function in women can easily lead to "postpartum deficiency" symptoms such as loss of appetite, incomplete lochia, fatigue, etc. It is necessary to consider the safety of breastfeeding and have extremely strict requirements for dietary regulation.茯苓山藥配方的“藥食同源”特性使其成為產(chǎn)后調(diào)理的理想選擇：山藥能補(bǔ)脾益氣、生津益肺，幫助產(chǎn)后女性恢復(fù)脾胃功能，增進(jìn)食欲，為身體恢復(fù)提供充足營養(yǎng)；茯苓則能健脾利濕，輔助排出產(chǎn)后體內(nèi)多余濕氣與惡露，緩解產(chǎn)后水腫、肢體沉重等不適。二者均無藥性峻猛之弊，不會(huì)對(duì)母乳喂養(yǎng)造成不良影響，安全性高。

產(chǎn)后女性需頻繁哺乳、照顧嬰兒，時(shí)間緊張，固體飲料的便捷性使其可隨時(shí)沖泡飲用，滿足產(chǎn)后“少食多餐、持續(xù)調(diào)理”的需求，同時(shí)溫和的口感也符合產(chǎn)后女性的飲食偏好。

Postpartum women need to breastfeed and take care of their babies frequently, and time is tight. The convenience of solid drinks allows them to be brewed and consumed at any time, meeting the needs of postpartum "small meals, multiple meals, and continuous conditioning". At the same time, the mild taste also meets the dietary preferences of postpartum women.四、兒童青少年（脾胃虛弱型）：健脾開胃，改善“挑食厭食”

4、 Children and adolescents (spleen and stomach weakness type): invigorate the spleen and stimulate appetite, improve picky eating and anorexia部分兒童青少年因飲食習(xí)慣不良（如偏食、愛吃零食）或先天脾胃功能較弱，易出現(xiàn)挑食厭食、消化不良、面黃肌瘦、免疫力低下等問題，家長對(duì)其飲食調(diào)理需兼顧“安全性”與“適口性”。

Some children and adolescents are prone to problems such as picky eating, loss of appetite, indigestion, yellowing and thinness, and low immunity due to poor dietary habits (such as picky eating and snacking) or congenital weak spleen and stomach function. Parents need to balance "safety" and "palatability" in their dietary adjustments.山藥的補(bǔ)脾養(yǎng)胃功效能增強(qiáng)兒童脾胃運(yùn)化能力，改善因脾虛導(dǎo)致的食欲不振；茯苓的利濕作用可緩解兒童因食積引發(fā)的腹脹、口臭等問題，同時(shí)茯苓的淡淡清香能提升飲品適口性。該配方不含咖啡因、色素等刺激性成分，對(duì)兒童身體無負(fù)擔(dān)，可作為日常飲品替代碳酸飲料、甜味果汁，在補(bǔ)充水分的同時(shí)實(shí)現(xiàn)健脾開胃。

通過調(diào)整配方的甜度（如使用冰糖、麥芽糖漿等天然甜味劑）和口感，可打造出符合兒童口味的風(fēng)味（如山藥奶香、茯苓清甜），提高兒童接受度，幫助家長解決“孩子不愛吃飯、營養(yǎng)跟不上”的難題。

By adjusting the sweetness (such as using natural sweeteners such as rock sugar and malt syrup) and taste of the formula, a flavor that suits children's tastes (such as yam milk fragrance and Poria cocos sweetness) can be created, improving children's acceptance and helping parents solve the problem of "children not liking to eat and not keeping up with nutrition".五、運(yùn)動(dòng)健身人群：補(bǔ)充能量，調(diào)節(jié)“運(yùn)動(dòng)后恢復(fù)”

5、 Sports and fitness enthusiasts: replenish energy, regulate "post exercise recovery"運(yùn)動(dòng)健身人群在高強(qiáng)度運(yùn)動(dòng)后，易出現(xiàn)肌肉疲勞、身體脫水、脾胃功能暫時(shí)性紊亂等問題，需要快速補(bǔ)充能量與營養(yǎng)，同時(shí)避免攝入過多糖分與添加劑。

Sports and fitness enthusiasts are prone to muscle fatigue, dehydration, and temporary dysfunction of the spleen and stomach after high-intensity exercise. They need to quickly replenish energy and nutrition, while avoiding excessive intake of sugar and additives.山藥富含淀粉、黏液蛋白，能為運(yùn)動(dòng)后身體提供優(yōu)質(zhì)碳水化合物，快速補(bǔ)充能量，其含有的多種氨基酸還能輔助肌肉修復(fù)；茯苓的利水滲濕作用可幫助排出運(yùn)動(dòng)后體內(nèi)堆積的乳酸與代謝廢物，緩解肌肉酸痛與身體水腫。二者搭配的固體飲料熱量可控，可根據(jù)運(yùn)動(dòng)強(qiáng)度調(diào)整沖泡濃度，既能滿足能量補(bǔ)充需求，又不會(huì)造成身體負(fù)擔(dān)，適合作為運(yùn)動(dòng)后飲品。